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Ola Electric launches ‘Ola Insiders’ loyalty programme to boost upgrades and referrals

Story Highlights
  • Ola Electric launched the Ola Insiders community programme for over one million riders, offering upgrade, add-on and referral benefits to deepen loyalty.
  • The scheme links attractive discounts and credits to Ola’s Gen 3 S1 scooters and Roadster motorcycles, aiming to spur repeat purchases and strengthen its EV market position.
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Ola Electric launches ‘Ola Insiders’ loyalty programme to boost upgrades and referrals

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Ola Electric Mobility Limited ( (IN:OLAELEC) ) has issued an update.

Ola Electric has launched Ola Insiders, an exclusive community programme for its more than one million existing riders, offering structured benefits around vehicle upgrades, add-on purchases and referrals to deepen customer loyalty. The initiative supports upgrades from Gen 1 and Gen 2 scooters to the latest Gen 3 S1 portfolio and Roadster motorcycles with benefits of up to ₹50,000, encourages multi-vehicle ownership with add-on benefits up to ₹20,000, and incentivises customer referrals with Ola credits and cashback.

By tying the scheme to its broad line-up of premium and mass-market Gen 3 S1 scooters and Roadster X motorcycles, the company aims to accelerate replacement demand and expand household penetration within its installed base. The programme is likely to strengthen Ola Electric’s position in India’s EV market by boosting repeat purchases, enhancing network effects through referrals, and improving utilisation of its vertically integrated manufacturing and retail infrastructure.

More about Ola Electric Mobility Limited

Ola Electric Mobility Limited is India’s leading electric vehicle manufacturer, focused on vertically integrated technology and manufacturing for EVs and key components, including battery cells. It operates the large-scale Ola Futurefactory in Tamil Nadu and a Bengaluru-based Battery Innovation Centre, supported by R&D teams in India, the UK, and the US, and sells through a direct-to-customer retail and online network across the country.

Average Trading Volume: 9,234,725

Technical Sentiment Signal: Sell

Current Market Cap: 111.2B INR

For a thorough assessment of OLAELEC stock, go to TipRanks’ Stock Analysis page.

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