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The latest announcement is out from Northstar Gaming Holdings Inc ( (TSE:BET) ).
NorthStar Gaming Holdings Inc., a Canadian online casino and sportsbook operator behind the NorthStar Bets platform, is sharpening its focus on delivering a premium, locally tailored gaming experience. The company emphasizes product innovation, enhanced player experience, and strong customer service to attract and retain high-value Canadian bettors.
For 2026, NorthStar is rolling out a disciplined plan aimed at progressing toward profitability through tighter cost controls, advertising efficiency, and operating leverage. The company has implemented measures expected to generate about $3 million in annualized G&A savings, is trimming personnel and marketing-related spend, and is renegotiating vendor contracts, steps that are anticipated to materially improve EBITDA, bolster covenant strength with its senior lender, and reset its expense base by 2027.
Key initiatives include more targeted media deployment, reduced reliance on external advertising agencies, refocused content spending, and ongoing optimization of discretionary marketing outlays. Management expects these actions, together with continued investment in user experience and retention, to stabilize revenue, preserve liquidity, and reinforce NorthStar’s competitive positioning in Canada’s online gaming market as cost efficiencies phase in over 2026 and beyond.
More about Northstar Gaming Holdings Inc
NorthStar Gaming Holdings Inc. is a Canadian online gambling company that owns and operates NorthStar Bets, a locally focused casino and sportsbook platform. The service targets high-stakes and premium players with a curated selection of popular casino games and a sportsbook differentiated by its Sports Insights feature, which integrates betting guidance, statistics, and scores for Canadian users.
Average Trading Volume: 178,875
Technical Sentiment Signal: Sell
Current Market Cap: C$1.78M
For a thorough assessment of BET stock, go to TipRanks’ Stock Analysis page.