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Nine Sells Radio Network to Laundy as It Refocuses on Digital and OOH

Story Highlights
  • Nine has sold its entire broadcast radio portfolio to Laundy Family Office for $56 million, securing a future tax benefit while keeping Laundy as a long-term content and advertising partner.
  • The radio sale advances Nine’s portfolio shift toward digital audio, streaming and out-of-home assets, supported by the QMS Media acquisition and a proposed affiliate model for regional TV interests.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Nine Sells Radio Network to Laundy as It Refocuses on Digital and OOH

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The latest update is out from Nine Entertainment Co. Holdings Limited ( (AU:NEC) ).

Nine Entertainment Co. has completed the sale of its entire portfolio of broadcast radio stations, including 2GB, 3AW, 4BC, 6PR, 2UE, Magic1278 and 4BH, to the Laundy Family Office for an enterprise value of $56 million on a cash and debt-free basis, alongside an expected future cash tax benefit of $51 million. The Laundy Group is expected to remain a long-term commercial partner, using Nine News journalists on radio, promoting Stan Sport in Laundy venues and collaborating on advertising and promotions, while Nine continues to build its digital audio business across its own platforms and external channels.

The radio divestment forms part of Nine’s broader portfolio optimisation strategy, which includes the recently completed acquisition of out-of-home advertising group QMS Media and a planned shift of its television interests in Northern NSW and Darwin to an affiliate structure, pending shareholder and regulatory approvals. These moves indicate a strategic tilt towards higher-growth digital and out-of-home assets, streamlined broadcast exposure and closer alignment of content distribution and monetisation through Nine’s existing sales infrastructure.

The most recent analyst rating on (AU:NEC) stock is a Buy with a A$1.40 price target. To see the full list of analyst forecasts on Nine Entertainment Co. Holdings Limited stock, see the AU:NEC Stock Forecast page.

More about Nine Entertainment Co. Holdings Limited

Nine Entertainment Co. is a diversified Australian media and entertainment company operating across television, streaming, publishing and digital audio. Its portfolio includes the 9Now streaming platform, Stan, major publishing mastheads and a growing presence in podcasts, text-to-audio and vodcasts, targeting audiences across broadcast and digital channels.

Average Trading Volume: 5,860,646

Technical Sentiment Signal: Sell

Current Market Cap: A$1.5B

For a thorough assessment of NEC stock, go to TipRanks’ Stock Analysis page.

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