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Nine pivots to digital with QMS deal and exit from radio

Story Highlights
  • Nine will buy QMS Media, sell radio assets and affiliate NBN, accelerating its shift toward higher-growth digital media and cross-platform advertising solutions.
  • The portfolio reshaping is expected to boost digital revenue above 60% by FY27, deliver tax and cost synergies, be earnings accretive, and keep leverage at moderate levels.
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Nine pivots to digital with QMS deal and exit from radio

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Nine Entertainment Co. Holdings Limited ( (AU:NEC) ) has shared an update.

Nine Entertainment Co. has unveiled a major reshaping of its asset portfolio, highlighted by the A$850 million acquisition of digital outdoor advertising operator QMS Media, the planned divestment of its broadcast radio assets, and the shift of regional TV station NBN in Northern NSW to an affiliate model under WIN Network. The move is designed to accelerate Nine’s ‘Nine2028’ transformation strategy, lifting the share of digital growth businesses to more than 60% of group revenue by FY27, enhancing its cross-platform offering for advertisers, and improving operational efficiency and earnings. The company expects around A$178 million in one-off cash tax benefits, largely offsetting prior capital gains tax from the Domain sale, and projects a net investment of about A$601 million to generate pro forma EBITDA of A$113 million at an implied multiple of 5.3 times. The QMS deal adds a fast-growing, largely digital outdoor network with long-dated contracts, is forecast to deliver double‑digit EBITDA growth and meaningful cost synergies, and is expected to be earnings accretive from FY26, while Nine’s leverage is projected to remain moderate and trend down towards 1.0–1.5 times by FY27.

The most recent analyst rating on (AU:NEC) stock is a Hold with a A$1.24 price target. To see the full list of analyst forecasts on Nine Entertainment Co. Holdings Limited stock, see the AU:NEC Stock Forecast page.

More about Nine Entertainment Co. Holdings Limited

Nine Entertainment Co. is a diversified Australian media company operating across television broadcasting, streaming, publishing and radio, with a growing emphasis on digital platforms and cross-media advertising solutions. Its portfolio includes premium media assets that target national and metropolitan audiences and increasingly focuses on scalable, high-growth digital revenue streams to enhance its competitive position in the local advertising market.

Average Trading Volume: 3,439,109

Technical Sentiment Signal: Hold

Current Market Cap: A$1.75B

Learn more about NEC stock on TipRanks’ Stock Analysis page.

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