tiprankstipranks
Advertisement
Advertisement

Nine leans into digital and outdoor as ad-market uncertainty clouds Q4

Story Highlights
  • Nine is accelerating a digital-first pivot via the QMS acquisition, radio exit and TV cost cuts.
  • Strong Q3 audiences and digital growth contrast with a soft Q4 ad market and Google uncertainty.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Nine leans into digital and outdoor as ad-market uncertainty clouds Q4

Meet Samuel – Your Personal Investing Prophet

The latest update is out from Nine Entertainment Co. Holdings Limited ( (AU:NEC) ).

Nine is advancing a strategic pivot toward a higher-growth, digital-first media portfolio, highlighted by the completed acquisition of QMS Media and the sale of Nine Radio, with restructures of NBN and Nine Darwin expected to close by June pending regulatory and shareholder approvals. The group delivered a strong third quarter on the back of solid Total Television audiences and double-digit growth in digital and subscription assets, but warns that fourth-quarter trading is being pressured by heightened macro uncertainty and a weaker advertising market.

Total Television revenues grew modestly in Q3 against a tough prior-year comparison, and Nine now expects FY26 TV costs on a continuing basis to fall in the mid-to-high single digits as cost efficiencies offset inflation and targeted tech and content investment. Stan is set to extend its strong EBITDA growth into the second half, Publishing is recording 15% digital subscription growth despite higher distribution costs and uncertainty over future Google arrangements, and QMS is delivering mid-teens revenue growth, collectively underpinning Nine’s push to drive long-term shareholder value through premium content, unique data and scalable digital and outdoor assets.

The most recent analyst rating on (AU:NEC) stock is a Hold with a A$0.97 price target. To see the full list of analyst forecasts on Nine Entertainment Co. Holdings Limited stock, see the AU:NEC Stock Forecast page.

More about Nine Entertainment Co. Holdings Limited

Nine Entertainment Co. Holdings Limited is a diversified Australian media company operating across television, streaming, publishing and outdoor advertising. Its key assets include the Total Television network, subscription video-on-demand platform Stan, major newspaper and digital publishing brands, and, following a recent acquisition, the QMS Media out-of-home advertising business.

Average Trading Volume: 5,674,887

Technical Sentiment Signal: Sell

Current Market Cap: A$1.48B

Learn more about NEC stock on TipRanks’ Stock Analysis page.

Disclaimer & DisclosureReport an Issue

Looking for investment ideas? Subscribe to our Smart Investor newsletter for weekly expert stock picks!
Get real-time notifications on news & analysis, curated for your stock watchlist. Download the TipRanks app today! Get the App
1