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New Media Lab Holds Dividend Steady as 2025 Profit Slips Amid Tough Ad Market

Story Highlights
  • New Media Lab’s 2025 revenue and profit declined modestly as advertisers cut spending.
  • The company maintained its full-year dividend while facing fiercer digital ad competition.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
New Media Lab Holds Dividend Steady as 2025 Profit Slips Amid Tough Ad Market

Meet Samuel – Your Personal Investing Prophet

New Media Lab Limited ( (HK:1284) ) has issued an update.

New Media Lab Limited reported that its total revenue for 2025 fell to HK$189.8 million from HK$207.2 million a year earlier, as weak market sentiment and cautious advertiser spending weighed on results. Digital advertising remained the dominant revenue driver, contributing 96.6% of turnover, while net profit eased slightly to HK$12.7 million and basic earnings per share dipped to HK2.1 cents.

Despite the softer topline and profit, the board maintained the final dividend at HK2.5 cents per share, keeping full-year payouts unchanged at HK4.17 cents. Management highlighted intensifying competition in Hong Kong’s digital media and advertising market, driven by advertisers’ shift to social media, search and video platforms and rising demand for immersive, experiential campaigns, underscoring both the challenges and opportunities for the Group’s future positioning.

More about New Media Lab Limited

New Media Lab Limited is a Hong Kong-based digital media flagship group that provides one-stop integrated advertising solutions to brand owners and advertising agencies. Its primary focus is on digital advertising delivered through multiple digital media platforms, with a smaller contribution from print advertising and circulation, serving a market increasingly oriented toward mobile and online engagement.

Average Trading Volume: 205,769

Technical Sentiment Signal: Buy

Current Market Cap: HK$213M

Learn more about 1284 stock on TipRanks’ Stock Analysis page.

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