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The latest announcement is out from Nelly Group AB ( (SE:NELLY) ).
Nelly Group AB has marginally increased its share capital after 24,606 ordinary shares were subscribed for through the exercise of warrants from a 2025/2026 incentive program approved at the 2025 annual general meeting. Following the transaction, the company now has a total of 30,567,388 shares and votes outstanding, including both ordinary and Class C shares, with a portion of these held as treasury shares, slightly diluting existing shareholders while reinforcing the firm’s employee and management equity-based incentives.
The updated structure comprises 30,129,399 ordinary shares and 437,989 Class C shares, of which Nelly itself holds 42,747 ordinary shares and all 437,989 Class C shares in treasury. The move underlines the company’s continued use of share-based programs as a tool for aligning key personnel with shareholder interests, a common practice among listed Nordic retailers to support talent retention and long-term value creation.
More about Nelly Group AB
Nelly Group AB is a Nordic-focused online and omnichannel fashion retailer targeting young women, combining its own NELLY brand with curated external labels. Founded in 2004 and a pioneer in digital direct-to-consumer sales, the company serves around one million customers in the Nordic region, generates roughly SEK 1.3 billion in annual sales, and is listed on Nasdaq Stockholm’s mid-cap segment under the ticker NELLY.
Average Trading Volume: 430,995
Technical Sentiment Signal: Sell
Current Market Cap: SEK1.12B
For detailed information about NELLY stock, go to TipRanks’ Stock Analysis page.

