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Nature’s Sunshine Products ( (NATR) ) has issued an update.
Nature’s Sunshine reported strong results for the fourth quarter and full year ended December 31, 2025, with Q4 net sales up 4.7% to $123.8 million and gross margin improving to 72.5% on cost savings and favorable market mix. GAAP net income for the quarter swung to $4.1 million from a small loss a year earlier, while adjusted EBITDA climbed 16% to $11.9 million, driven by digital growth and improved foreign exchange gains despite higher SG&A spending.
For 2025, net sales rose 5.7% to a record $480.1 million and GAAP net income more than doubled to $19.5 million, supported by broad-based regional growth led by Asia and Europe. On February 24, 2026, the board’s compensation committee also approved modest base salary increases for the chief financial officer and the executive vice president for Asia, underscoring management’s role in the company’s improved performance and ongoing digital-led expansion strategy.
The most recent analyst rating on (NATR) stock is a Buy with a $29.00 price target. To see the full list of analyst forecasts on Nature’s Sunshine Products stock, see the NATR Stock Forecast page.
Spark’s Take on NATR Stock
According to Spark, TipRanks’ AI Analyst, NATR is a Outperform.
Nature’s Sunshine Products receives a strong overall score driven by robust financial performance, positive technical indicators, and a highly favorable earnings call. The strategic appointment of a new CEO further supports growth prospects, although valuation metrics suggest moderate pricing relative to peers.
To see Spark’s full report on NATR stock, click here.
More about Nature’s Sunshine Products
Nature’s Sunshine Products, Inc., listed on Nasdaq as NATR, is a global manufacturer and marketer of high-quality herbal and nutritional supplements. The company operates across Asia, Europe, North America, and Latin America, with a growing emphasis on digital channels to drive customer acquisition and sales, particularly in North America and key Asian and European markets.
Average Trading Volume: 120,162
Technical Sentiment Signal: Buy
Current Market Cap: $439.7M
Find detailed analytics on NATR stock on TipRanks’ Stock Analysis page.