The latest update is out from MYT Netherlands ( (MYTE) ).
On April 23, 2025, Mytheresa completed its acquisition of YOOX Net-a-Porter Group S.p.A. (YNAP) from Richemont, marking a significant milestone in its expansion strategy. The acquisition, which involved issuing 49,741,342 ordinary shares to Richemont Italia, positions Mytheresa as a dominant player in the digital luxury sector, now owning 33% of its post-issuance share capital. The company plans to rename itself LuxExperience B.V. and will continue to be listed on the NYSE under the new ticker symbol ‘LUXE’ from May 1, 2025. This strategic move is expected to enhance operational efficiencies and strengthen its brand portfolio, while also separating its off-price division to streamline operations.
Spark’s Take on MYTE Stock
According to Spark, TipRanks’ AI Analyst, MYTE is a Neutral.
MYTE exhibits strong revenue growth and improved profit margins, particularly in the U.S. market. However, profitability challenges and negative cash flows are significant concerns, coupled with a bearish technical setup. The recent earnings call was positive, reflecting strategic growth initiatives, but macroeconomic challenges in Greater China and increased marketing costs weigh on the outlook. The stock’s valuation remains a concern, with profitability not yet realized.
To see Spark’s full report on MYTE stock, click here.
More about MYT Netherlands
Mytheresa is a leading luxury multi-brand digital platform that ships to over 130 countries. Originally founded as a boutique in 1987, it went online in 2006 and offers a curated selection of high-end luxury brands, including ready-to-wear, shoes, bags, accessories, and fine jewelry. The company focuses on providing a unique digital experience for luxury shoppers, utilizing advanced technology and high-quality service operations. Mytheresa is listed on the New York Stock Exchange and reported a gross merchandise value of €913.6 million in fiscal year 2024.
YTD Price Performance: 6.02%
Average Trading Volume: 222,325
Technical Sentiment Signal: Sell
Current Market Cap: $652.3M
See more data about MYTE stock on TipRanks’ Stock Analysis page.