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Mulberry ( (GB:MUL) ) has issued an update.
Mulberry has announced a new strategy named ‘Back to the Mulberry Spirit,’ aiming to restore profitability through simplification, brand realignment, and enhanced customer connection. Key priorities include focusing on the UK market, accelerating growth in the US, and reducing emphasis in China. The company will also refresh its brand identity and improve customer connections. Alongside these strategic changes, Billie O’Connor has been appointed as the new Chief Financial Officer to help drive the turnaround. Despite a challenging economic environment, Mulberry’s recent trading period saw a decline in revenue, but the company remains optimistic about future growth.
More about Mulberry
Mulberry Group PLC is a British luxury brand known for its leather goods, emphasizing quality craftsmanship and a unique price point. The company operates within the resilient luxury sector and is recognized as a sustainability leader, having achieved B Corp status in 2024.
YTD Price Performance: -10.14%
Average Trading Volume: 3,854
Technical Sentiment Consensus Rating: Strong Buy
Current Market Cap: £68.3M
See more data about MUL stock on TipRanks’ Stock Analysis page.