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Orkla India Ltd. ( (IN:ORKLAINDIA) ) has provided an update.
Orkla India’s MTR brand has relaunched its flagship cultural and culinary festival, Karunadu Swada 2026, at Bengaluru’s Jayamahal Palace, spotlighting Karnataka’s regional food traditions and indigenous ingredients. Curated with home cooks and culinary experts, the event spans six key regions of the state, offering more than 75 dishes and reviving lesser-known recipes through a ‘One Region, One Unique Ingredient, One Forgotten Recipe’ concept.
The festival also saw the release of MTR’s second coffee table book, “The story before the recipe,” and the live debut of a specially composed ‘Sambar Song’ by musician Vasu Dixit, tying culinary nostalgia to cultural performance. With expectations of over 3,000 visitors across two days and a packed programme of folk and classical arts, the event reinforces MTR’s positioning as a custodian of Karnataka’s food culture and strengthens its brand engagement with consumers through experiential marketing.
More about Orkla India Ltd.
Orkla India Ltd., formerly Orkla India Private Ltd., operates in the packaged foods industry and owns the MTR brand, a well-known name in South Indian culinary products. Through ready-to-cook mixes, spices, and traditional food offerings, the company targets consumers seeking authentic regional cuisine, with a strong focus on Karnataka’s gastronomic heritage and wider urban, festival-going audiences in India.
Average Trading Volume: 18,474
Technical Sentiment Signal: Strong Buy
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