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Moonpig Continues Share Buybacks, Trimming Share Count and Boosting Capital Efficiency

Story Highlights
  • Moonpig repurchased and cancelled 748,818 shares in March 2026 under its £30m buyback programme.
  • After the buybacks, Moonpig’s voting share count is 309,881,975, modestly enhancing EPS and refining disclosure thresholds.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Moonpig Continues Share Buybacks, Trimming Share Count and Boosting Capital Efficiency

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Moonpig Group Plc ( (GB:MOON) ) has issued an announcement.

Moonpig Group plc has continued to execute its up to £30m share repurchase programme, buying back and cancelling 748,818 ordinary shares between 9 and 13 March 2026 at prices ranging from roughly 204.5p to 215.5p per share. Following these transactions, the company’s share count with voting rights stands at 309,881,975 and it holds no treasury shares, a move that marginally enhances earnings per share and may signal confidence in the group’s financial position to shareholders.

The reduction in the number of shares in issue also refines the denominator investors must use when calculating disclosure thresholds under regulatory transparency rules. By continuing to return capital through buybacks while maintaining its digital-first, data-driven gifting and greetings model, Moonpig reinforces its positioning as a scalable online platform focused on shareholder value and operational efficiency.

The most recent analyst rating on (GB:MOON) stock is a Buy with a £315.00 price target. To see the full list of analyst forecasts on Moonpig Group Plc stock, see the GB:MOON Stock Forecast page.

Spark’s Take on MOON Stock

According to Spark, TipRanks’ AI Analyst, MOON is a Neutral.

Moonpig Group Plc’s overall score is driven by positive technical indicators and strategic corporate actions, such as share buybacks and leadership changes. However, financial performance concerns, particularly around profitability and leverage, weigh heavily on the score. The valuation also suggests caution due to a negative P/E ratio.

To see Spark’s full report on MOON stock, click here.

More about Moonpig Group Plc

Moonpig Group plc is a leading online greeting cards and gifting platform, operating the Moonpig, Red Letter Days and Buyagift brands in the U.K. and the Greetz brand in the Netherlands. It sells personalised cards and curated gifts via proprietary technology platforms and apps that use data science to optimise and scale the customer experience.

Average Trading Volume: 796,294

Technical Sentiment Signal: Hold

Current Market Cap: £650.8M

Learn more about MOON stock on TipRanks’ Stock Analysis page.

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