Lotus Bakeries NV (GB:0F4O) has released an update.
Mondelēz International and Lotus Bakeries have announced a strategic partnership to expand the Biscoff® brand in India and introduce co-branded chocolate products with iconic brands like Cadbury and Milka in Europe, eyeing global market opportunities. The collaboration leverages Mondelēz’s strong distribution network in India to boost Biscoff’s market presence, alongside plans to innovate in the chocolate sector with new flavors expected to launch in early 2025. The partnership aims to satisfy consumer demand in premium biscuit and chocolate segments, enhancing growth and visibility for both companies.
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