Mixi ( (MIXIF) ) has released its Q1 earnings. Here is a breakdown of the information Mixi presented to its investors.
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Mixi, Inc. is a Japanese company listed on the Tokyo Stock Exchange, primarily engaged in digital entertainment, sports, lifestyle, and investment businesses. It is known for its popular mobile game, Monster Strike, and operates various other services including sports betting and family-focused apps.
In its latest earnings report for the three months ended June 30, 2025, Mixi reported a slight increase in net sales by 4.1% year-over-year to ¥31,323 million. However, the company faced declines in key profitability metrics, with operating income down by 4.0% and ordinary income dropping significantly by 38.0% compared to the same period last year.
The Digital Entertainment Business, despite being a major revenue contributor, saw a decline in net sales by 11.4% due to decreased user engagement in Monster Strike. Conversely, the Sports Business experienced a robust growth of 29.8% in net sales, driven by increased online betting activities and successful operations in the spectator business. The Lifestyle Business also showed strong growth with a 28.1% increase in net sales, mainly due to the success of the FamilyAlbum app.
Looking ahead, Mixi’s management maintains its financial forecast for the fiscal year ending March 31, 2026, indicating a cautious outlook amid the challenges in its core digital entertainment segment. The company continues to focus on strategic investments and cost efficiencies to navigate the evolving market landscape.