Mirriad Advertising Secures Strategic Partnership with US Tech Firm

An update from Mirriad Advertising ( (GB:MIRI) ) is now available.

Mirriad Advertising plc has finalized agreements with a US tech company to market its virtual product placement (VPP) technology to existing US media partners. This includes a securities purchase agreement where the JV Partner acquires 19.9% of Mirriad U.S. shares for £0.2 million, and an omnibus agreement outlining a revenue-sharing model that shifts more revenue to the JV Partner over time. These agreements are set to impact Mirriad’s operational structure and financial strategy, with the JV Partner taking a significant role in governance and service provision for Mirriad U.S.

More about Mirriad Advertising

Mirriad Advertising plc is a leader in virtual product placement and in-content advertising, utilizing a multi-patented platform to dynamically insert products and brands into various content formats such as Television, SVOD/AVOD, Music, and Influencer content. The company operates in the US, Europe, and India, creating new revenue opportunities for content owners and enhancing advertiser performance.

YTD Price Performance: -92.90%

Average Trading Volume: 90,511,653

Technical Sentiment Signal: Strong Sell

Current Market Cap: £118.7K

See more insights into MIRI stock on TipRanks’ Stock Analysis page.