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An update from Mirriad Advertising ( (GB:MIRI) ) is now available.
Mirriad Advertising plc has finalized agreements with a US tech company to market its virtual product placement (VPP) technology to existing US media partners. This includes a securities purchase agreement where the JV Partner acquires 19.9% of Mirriad U.S. shares for £0.2 million, and an omnibus agreement outlining a revenue-sharing model that shifts more revenue to the JV Partner over time. These agreements are set to impact Mirriad’s operational structure and financial strategy, with the JV Partner taking a significant role in governance and service provision for Mirriad U.S.
More about Mirriad Advertising
Mirriad Advertising plc is a leader in virtual product placement and in-content advertising, utilizing a multi-patented platform to dynamically insert products and brands into various content formats such as Television, SVOD/AVOD, Music, and Influencer content. The company operates in the US, Europe, and India, creating new revenue opportunities for content owners and enhancing advertiser performance.
YTD Price Performance: -92.90%
Average Trading Volume: 90,511,653
Technical Sentiment Signal: Strong Sell
Current Market Cap: £118.7K
See more insights into MIRI stock on TipRanks’ Stock Analysis page.