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Mirriad Advertising ( (GB:MIRI) ) just unveiled an update.
Mirriad Advertising PLC reported a challenging year in 2024 with a significant decrease in revenue, primarily due to a decline in the US market. Despite the financial setbacks, the company implemented a major restructuring, including a joint venture in the US and a focus on the EMEA market to drive future growth. The restructuring involved a substantial reduction in staff and cost-saving measures, positioning the company to leverage its European operations and potentially improve financial performance. The company remains optimistic about its pipeline in Europe, with significant deals in progress and a strategic focus on direct sales in the EMEA region.
More about Mirriad Advertising
Mirriad Advertising is a leader in virtual product placement and in-content advertising. The company operates a multi-patented platform that dynamically inserts products and brands into various content forms such as Television, SVOD/AVOD, Music, and Influencer content. Mirriad aims to create new revenue opportunities for content owners and enhance the viewing experience while operating primarily in Europe and India.
Average Trading Volume: 468,075,362
Technical Sentiment Signal: Strong Sell
Current Market Cap: £1.57M
For a thorough assessment of MIRI stock, go to TipRanks’ Stock Analysis page.