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Mirriad Advertising Announces Board Changes and Strategic Restructuring

Story Highlights
  • Mirriad appoints CEO Louis Wakefield to its Board, highlighting his role in European sales growth.
  • Company announces cost-reduction measures, including board departures and strategic restructuring.
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Mirriad Advertising Announces Board Changes and Strategic Restructuring

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Mirriad Advertising ( (GB:MIRI) ) has shared an announcement.

Mirriad Advertising plc announced the appointment of Louis Wakefield, the company’s CEO, to its Board of Directors. Wakefield, who has been with the company for six years, previously served as Head of European Sales and played a key role in the region’s growth. The company also announced cost-reduction measures, including the stepping down of two non-executive directors and the future departure of CFO Nic Hellyer. These changes are part of a strategic restructuring to streamline operations and enhance financial management.

More about Mirriad Advertising

Mirriad Advertising plc is a leader in virtual product placement and in-content advertising. The company operates a multi-patented platform that inserts products and brands into various content formats such as Television, SVOD/AVOD, Music, and Influencer content. This platform creates new revenue opportunities for content owners and enhances the viewing experience while delivering strong performance for advertisers. Mirriad operates primarily in Europe and India.

Average Trading Volume: 468,075,362

Technical Sentiment Signal: Strong Sell

Current Market Cap: £1.57M

See more insights into MIRI stock on TipRanks’ Stock Analysis page.

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