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MINISO Posts Strong Revenue Growth but Sees IFRS Profit Decline in 2025

Story Highlights
  • MINISO’s 2025 revenue and gross profit grew strongly, but IFRS net profit and earnings per share declined.
  • Adjusted operating profit, net profit and EBITDA improved, highlighting resilient core performance despite one-off financial impacts.
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MINISO Posts Strong Revenue Growth but Sees IFRS Profit Decline in 2025

Meet Samuel – Your Personal Investing Prophet

MINISO Group Holding Ltd. ( (HK:9896) ) has shared an update.

MINISO reported strong top-line growth for the fiscal year ended December 31, 2025, with revenue rising to RMB 21.44 billion and gross profit improving to RMB 9.65 billion, reflecting continued expansion and solid underlying demand. However, reported profit for the year fell sharply to RMB 1.21 billion and basic earnings per share dropped to RMB 0.98, as higher finance-related items and other adjustments weighed on IFRS results.

On a non-IFRS basis, the company highlighted healthier operating metrics, with adjusted operating profit, adjusted net profit, and adjusted EBITDA all increasing year-on-year, underscoring resilient core profitability. Management emphasized the use of these adjusted measures to assess performance and guide planning, signaling to investors that underlying operations remain robust despite volatility in items such as derivative fair-value changes, share-based payments, and financing costs related to strategic investments.

The most recent analyst rating on (HK:9896) stock is a Buy with a HK$36.00 price target. To see the full list of analyst forecasts on MINISO Group Holding Ltd. stock, see the HK:9896 Stock Forecast page.

More about MINISO Group Holding Ltd.

MINISO Group Holding Ltd. is a China-based global value retailer specializing in lifestyle and household consumer products. The company focuses on offering affordable, design-led merchandise across categories such as home goods, accessories, toys, and personal care, targeting mass-market consumers through a large, rapidly expanding store network.

Average Trading Volume: 3,131,068

Technical Sentiment Signal: Sell

Current Market Cap: HK$39.37B

See more data about 9896 stock on TipRanks’ Stock Analysis page.

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