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Midsona Combines Sustainability and Communications in Group Management Shake-Up

Story Highlights
  • Midsona has expanded Beatrice Perlman Ewert’s remit to Director Communication & Sustainability, uniting both functions.
  • The new role, effective 1 April 2026, aims to leverage synergies and bolster Midsona’s position in European healthy, sustainable food.
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Midsona Combines Sustainability and Communications in Group Management Shake-Up

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An announcement from Midsona AB Class B ( ($SE:MSON.B) ) is now available.

Midsona AB has expanded the role of its current Director Sustainability, Beatrice Perlman Ewert, appointing her Director Communication & Sustainability as part of efforts to sharpen execution of the company’s strategy. The move consolidates responsibility for both sustainability and group-wide communications under one leadership, reinforcing Midsona’s ambition to strengthen its position as a leading European player in healthy and sustainable food.

Perlman Ewert, who joined Midsona in 2023 and has held the Group Director Sustainability role since October 2024, will now also oversee the company’s overall communication strategy and lead the communications function. Reporting directly to the president and CEO and joining Group Management in her expanded capacity from 1 April 2026, her appointment is intended to better exploit synergies between sustainability and communications, supporting more effective strategic implementation for stakeholders.

The most recent analyst rating on ($SE:MSON.B) stock is a Hold with a SEK12.50 price target. To see the full list of analyst forecasts on Midsona AB Class B stock, see the SE:MSON.B Stock Forecast page.

More about Midsona AB Class B

Midsona AB is a Stockholm-listed company that develops and markets brands in health and well‑being, focusing on healthy and sustainable food products. Its portfolio is aimed at helping consumers live healthier, more sustainable lives, with an emphasis on ingredient transparency and understanding of raw material origins across European markets.

Average Trading Volume: 207,963

Technical Sentiment Signal: Hold

Current Market Cap: SEK1.67B

See more data about MSON.B stock on TipRanks’ Stock Analysis page.

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