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Merino & Co Limited ( (AU:MNC) ) just unveiled an announcement.
Merino & Co. Limited has signed an exclusive distribution agreement granting a Shanghai-based partner the rights to distribute Merino & Co.-branded products across Mainland China. The deal builds on the company’s existing exports to China and fits its strategy of capital-efficient, partner-led international expansion while retaining control over product supply and brand.
The agreement includes a minimum annual order commitment of CNY 30 million, or about AUD 6.5 million, over an initial three-year term, creating a contracted baseline revenue from China. With multi-channel distribution planned across e-commerce, retail, and wholesale, the structure provides a scalable pathway for revenue growth in China without the need for direct local retail investment, potentially strengthening Merino & Co.’s position in a key high-demand cold-climate market.
More about Merino & Co Limited
Merino & Co. Limited is a vertically integrated wool products company involved in the design, manufacture, marketing, and sale of merino wool garments and accessories. It sells primarily through its own online store, duty free outlets, airports, boutique shops, tourism locations, wholesalers, and agents in Australia and exports to colder-climate markets such as China, Japan, and North America, focusing on sustainable, natural fibre products including wool, alpaca wool, and possum fur.
Average Trading Volume: 5,972
Technical Sentiment Signal: Sell
Current Market Cap: A$6.64M
For an in-depth examination of MNC stock, go to TipRanks’ Overview page.