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An update from MediaAlpha ( (MAX) ) is now available.
On March 25, 2026, MediaAlpha subsidiaries QuoteLab and QL Holdings amended and restated their existing credit agreement, putting in place a new five-year $150 million senior secured term loan and a $60 million senior secured revolving credit facility, both guaranteed by QL Holdings and secured by substantially all of their assets. The new facilities, which refinance prior term debt and replace the old revolver while extending maturities to March 25, 2031, provide additional flexibility through variable SOFR- or base-rate-linked pricing, optional prepayments, scheduled amortization from the June 30, 2026 quarter, and standard financial covenants that will shape the company’s leverage and liquidity profile over the coming years.
The most recent analyst rating on (MAX) stock is a Hold with a $10.00 price target. To see the full list of analyst forecasts on MediaAlpha stock, see the MAX Stock Forecast page.
Spark’s Take on MAX Stock
According to Spark, TipRanks’ AI Analyst, MAX is a Neutral.
The score is anchored by improving profitability and strong cash generation, but is capped by elevated balance-sheet leverage/thin equity and volatile revenue signals. Earnings call guidance and capital returns (buybacks/FCF outlook) are supportive, while technical trends remain mixed-to-weak with price below longer-term moving averages and a negative MACD.
To see Spark’s full report on MAX stock, click here.
More about MediaAlpha
MediaAlpha, Inc. operates through subsidiaries including QuoteLab, LLC and QL Holdings LLC, providing technology-enabled services that facilitate marketing and customer acquisition, with a focus on performance-based solutions for insurance and other financial products. The company relies on credit facilities to support its capital structure and general corporate financing needs.
Average Trading Volume: 850,956
Technical Sentiment Signal: Strong Sell
Current Market Cap: $585M
For a thorough assessment of MAX stock, go to TipRanks’ Stock Analysis page.

