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MediaAlpha Reports Strong Q1 2025 Growth

Mediaalpha, Inc. ( (MAX) ) has released its Q1 earnings. Here is a breakdown of the information Mediaalpha, Inc. presented to its investors.

MediaAlpha, Inc. is a leading programmatic customer acquisition platform in the insurance industry, connecting insurance carriers with online shoppers through its extensive partner network. The company recently announced its first-quarter 2025 financial results, showcasing significant growth in revenue and transaction value, particularly in the Property & Casualty insurance vertical. MediaAlpha reported a 109% increase in revenue to $264.3 million and a 116% rise in transaction value to $473.1 million compared to the same period last year. The Property & Casualty vertical alone saw a 200% increase in transaction value, reaching $407 million. Despite these gains, the company posted a net loss of $2.3 million, although its adjusted EBITDA more than doubled to $29.4 million. The company is currently in settlement discussions with the FTC, which has led to an additional $5 million reserve, bringing the total to $12 million. Looking ahead, MediaAlpha is optimistic about continued growth in its P&C insurance vertical, projecting a 65% to 75% increase in transaction value for the second quarter of 2025. The company remains focused on leveraging its scale and data capabilities to drive long-term profitable growth.

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