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MediaAlpha ( (MAX) ) has provided an update.
MediaAlpha reported record full-year 2025 results on February 23, 2026, with revenue rising 29% to $1.1 billion, transaction value climbing 45% to $2.2 billion, and net income reaching $26.8 million, supported by strong growth in its property and casualty insurance vertical despite weaker health insurance activity and some margin compression. The board moved on February 18, 2026 to double the company’s share repurchase authorization to $100 million, of which $14.4 million had been used by that date, signaling confidence in its cash generation and valuation while the company continues to buy back stock—4.4 million shares for $47 million in 2025—and invest in AI-driven capabilities to deepen its role in insurers’ customer acquisition strategies.
For the fourth quarter of 2025, revenue edged down 3% to $291 million even as transaction value jumped 23% to $613 million and net income surged to $34.0 million, reflecting robust P&C demand and ongoing share gains alongside pressure in health and slightly lower gross and contribution margins. Looking ahead to the first quarter of 2026, MediaAlpha guided to mid-teens revenue growth, transaction value up about 23% year over year, and modest adjusted EBITDA growth, implying continued strength in P&C offset by a sharp decline in health insurance volumes but reinforcing its trajectory as a scaled, cash-generative marketplace in the insurance marketing ecosystem.
The most recent analyst rating on (MAX) stock is a Hold with a $9.50 price target. To see the full list of analyst forecasts on MediaAlpha stock, see the MAX Stock Forecast page.
Spark’s Take on MAX Stock
According to Spark, TipRanks’ AI Analyst, MAX is a Neutral.
The score is driven primarily by mixed financial quality—solid cash generation and some revenue growth are outweighed by weak profitability and a high-risk balance sheet with negative equity. Technicals further pressure the score as the stock shows clear downtrend conditions and very weak momentum. Earnings-call commentary is mixed, with strong P&C performance and buyback authorization offset by weaker Q4 revenue/EBITDA guidance due to health-vertical declines and take-rate pressure.
To see Spark’s full report on MAX stock, click here.
More about MediaAlpha
MediaAlpha, Inc. is a Los Angeles-based, NYSE-listed technology company that operates a digital marketplace for customer acquisition in the insurance sector, connecting carriers with consumers across property and casualty and health insurance. The company positions itself as a leading infrastructure provider for insurance carriers seeking more efficient, data-driven marketing at scale.
Average Trading Volume: 604,074
Technical Sentiment Signal: Sell
Current Market Cap: $483.6M
Learn more about MAX stock on TipRanks’ Stock Analysis page.