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The latest announcement is out from Mattel ( (MAT) ).
On February 10, 2026, Mattel reported fourth-quarter 2025 net sales of $1.77 billion, up 7% year over year, while net income fell to $106 million as gross margins compressed on higher discounts, inflation and FX headwinds. Full-year 2025 net sales slipped 1% to $5.35 billion with net income down to $398 million, as weakness in North American dolls and preschool lines offset strength in Hot Wheels and action figures.
The company highlighted $600 million of 2025 share repurchases and progress on a cost-savings program, alongside a new $1.5 billion share repurchase authorization expected to run through 2028. Mattel is deepening its IP and entertainment push with the planned full acquisition of the Mattel163 mobile games studio and $150 million in strategic investments, moves that may pressure near-term earnings but are aimed at reinforcing its competitive position and driving growth in 2027 and beyond.
The most recent analyst rating on (MAT) stock is a Hold with a $22.00 price target. To see the full list of analyst forecasts on Mattel stock, see the MAT Stock Forecast page.
Spark’s Take on MAT Stock
According to Spark, TipRanks’ AI Analyst, MAT is a Outperform.
Mattel’s overall stock score reflects a stable financial position with strong cash flow and positive technical indicators. The company’s strategic initiatives, such as the Senior Notes offering, and optimism for the holiday season contribute positively. However, challenges in revenue growth and profitability margins, along with shifts in U.S. retailer ordering patterns, present risks that temper the score.
To see Spark’s full report on MAT stock, click here.
More about Mattel
Mattel, Inc., based in El Segundo, Calif., is a global toy and family entertainment company best known for brands such as Barbie, Hot Wheels and Fisher-Price. The company develops toys and games across categories including dolls, vehicles, infant and preschool products, and action figures, and is increasingly focused on IP-driven play, entertainment content and digital gaming, including mobile titles through its Mattel163 studio.
Average Trading Volume: 3,425,441
Technical Sentiment Signal: Buy
Current Market Cap: $6.68B
Find detailed analytics on MAT stock on TipRanks’ Stock Analysis page.