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Mattel Inc. Reports Q2 2025 Financial Results

Mattel Inc. Reports Q2 2025 Financial Results

Mattel Inc ( (MAT) ) has released its Q2 earnings. Here is a breakdown of the information Mattel Inc presented to its investors.

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Mattel Inc., a leading global toy and family entertainment company, is renowned for its iconic brand portfolio, including Barbie, Hot Wheels, and Fisher-Price. The company engages consumers worldwide through toys, content, and digital experiences.

In its second-quarter 2025 financial results, Mattel reported net sales of $1,019 million, a 6% decrease from the previous year. Despite the decline in sales, the company achieved a gross margin increase to 50.9%, reflecting operational excellence in a challenging economic environment.

Key financial highlights include a decrease in operating income to $78 million and net income to $53 million. However, the company saw a significant increase in gross margin, driven by cost-saving initiatives and a favorable product mix. Mattel also repurchased $50 million worth of shares, contributing to a total of $210 million in the first half of the year.

Mattel’s strategic focus on expanding its entertainment offerings and leveraging technology to enhance its brand presence has shown progress. The company experienced growth in international markets and saw increased sales in the Action Figures and Vehicles categories, despite challenges in North America.

Looking ahead, Mattel remains optimistic about its long-term growth strategy, reaffirming its 2025 share repurchase target of $600 million. The company is confident in its ability to navigate ongoing uncertainties and continue creating shareholder value.

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