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An announcement from Marriott Vacations Worldwide Corporation ( (VAC) ) is now available.
On May 5, 2026, Marriott Vacations Worldwide reported that first-quarter 2026 contract sales slipped 2% to $411 million, net income fell to $22 million from $56 million, and adjusted EBITDA declined to $161 million from $192 million, even as the company reaffirmed its full-year adjusted EBITDA guidance. Management attributed weaker profitability to lower contract sales, higher marketing, sales and product costs, and increased unsold maintenance fee expense, while emphasizing a strategic reset that includes executive team changes, tighter tour credit standards, cost-cutting, and a non-core asset disposition program that generated $50 million from the sale of the Westin Cancun and is targeted to deliver up to $250 million in proceeds by the end of 2027, leaving the company with $854 million in liquidity at quarter-end.
The most recent analyst rating on (VAC) stock is a Buy with a $92.00 price target. To see the full list of analyst forecasts on Marriott Vacations Worldwide Corporation stock, see the VAC Stock Forecast page.
Spark’s Take on VAC Stock
According to Spark, TipRanks’ AI Analyst, VAC is a Neutral.
VAC’s score is held down primarily by deteriorating financial performance (TTM loss, sharply weaker cash generation, and rising leverage). Offsetting factors include management’s 2026 guidance for materially stronger free cash flow and EBITDA stabilization, plus a supportive dividend yield. Technicals are mixed, with intermediate-term support but weak near-term momentum.
To see Spark’s full report on VAC stock, click here.
More about Marriott Vacations Worldwide Corporation
Marriott Vacations Worldwide Corporation is a vacation ownership and leisure travel company operating branded timeshare, exchange, and third-party resort management businesses. The company focuses on selling vacation ownership products, managing related properties, and providing exchange services to a global member base, with a material portion of its performance driven by contract sales and vacation ownership financing.
Average Trading Volume: 596,893
Technical Sentiment Signal: Hold
Current Market Cap: $2.41B
Find detailed analytics on VAC stock on TipRanks’ Stock Analysis page.