Claim 55% Off TipRanks
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Discover top-performing stock ideas and upgrade to a portfolio of market leaders with Smart Investor Picks
The latest update is out from Marriott Vacations Worldwide Corporation ( (VAC) ).
On February 16, 2026, Marriott Vacations Worldwide’s board appointed Matthew E. Avril, previously interim president and CEO, as chief executive officer and named industry veteran Michael A. Flaskey as president and chief operating officer, both effective immediately. Avril, with more than three decades of leadership across Starwood, Vistana and Diamond Resorts, will drive a reset focused on marketing and sales execution, profitability, cost discipline and capital allocation, while Flaskey, who has led Diamond Resorts and Hornblower Group, will oversee brand, commercial and operating functions to enhance owner lifetime value through an experience-based model.
In tandem with the leadership changes, the company introduced new executive compensation structures that anchor most long-term equity awards to ambitious three-year targets for share price and Adjusted EBITDA, reinforcing a pay-for-performance philosophy and tighter alignment between management incentives and shareholder outcomes. The appointments, announced publicly on February 17, 2026, signal an operationally focused turnaround agenda aimed at restoring growth, improving margins and strengthening Marriott Vacations Worldwide’s competitive position within the vacation ownership and broader hospitality market.
The most recent analyst rating on (VAC) stock is a Hold with a $56.00 price target. To see the full list of analyst forecasts on Marriott Vacations Worldwide Corporation stock, see the VAC Stock Forecast page.
Spark’s Take on VAC Stock
According to Spark, TipRanks’ AI Analyst, VAC is a Neutral.
Marriott Vacations Worldwide Corporation faces significant challenges, including declining revenue growth, high leverage, and leadership changes. While the stock offers a high dividend yield and reasonable valuation, bearish technical indicators and negative sentiment from recent corporate events and earnings call weigh heavily on the overall score.
To see Spark’s full report on VAC stock, click here.
More about Marriott Vacations Worldwide Corporation
Marriott Vacations Worldwide Corporation is a leading global vacation company in the hospitality and vacation ownership industry, offering vacation ownership, exchange, rental, and resort and property management services. The company operates 120 vacation ownership resorts with approximately 700,000 owner families and runs an exchange network and membership programs covering more than 3,200 affiliated resorts in over 90 countries and territories.
Its portfolio includes several iconic vacation ownership brands, supported by exclusive long-term relationships with Marriott International and an affiliate of Hyatt Hotels Corporation for development, sales, and marketing. The company positions itself as a leader and innovator in the vacation industry, emphasizing high service standards for customers, investors, and associates while leveraging powerful global lodging brands.
Average Trading Volume: 657,613
Technical Sentiment Signal: Sell
Current Market Cap: $1.87B
Find detailed analytics on VAC stock on TipRanks’ Stock Analysis page.