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Mahindra & Mahindra Launches XUV 7XO SUV in Domestic Market

Story Highlights
  • Mahindra & Mahindra has introduced the new XUV 7XO SUV in India, priced from ₹13.66 lakh.
  • The XUV 7XO launch is backed by Chakan capacity and a ₹415 crore internal investment, reinforcing Mahindra’s SUV focus.
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Mahindra & Mahindra Launches XUV 7XO SUV in Domestic Market

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The latest announcement is out from Mahindra & Mahindra Ltd. ( ($IN:M&M) ).

Mahindra & Mahindra Ltd. has launched the Mahindra XUV 7XO, a new SUV aimed at the domestic Indian market, with prices starting at ₹13.66 lakh and positioned as a successor to and evolution of the XUV700 line. The vehicle, introduced on 5 January 2026, is backed by an annual installed capacity of 120,000 units at the company’s Chakan plant and an investment of ₹415 crore funded via internal accruals, underscoring Mahindra’s continued strategic push into the SUV segment and its intent to consolidate market share in a key category for its automotive business.

More about Mahindra & Mahindra Ltd.

Mahindra & Mahindra Ltd. is a leading Indian automotive manufacturer with a strong presence in the sport utility vehicle (SUV) segment, operating production facilities such as its automotive division in Chakan, Maharashtra. The company focuses primarily on the domestic market, leveraging its installed capacity and internal resources to expand its SUV portfolio and strengthen its position in India’s competitive passenger vehicle market.

Average Trading Volume: 115,750

Current Market Cap: 4727.6B INR

For a thorough assessment of M&M stock, go to TipRanks’ Stock Analysis page.

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