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Li Ning Posts Modest Q1 2026 Sell-Through Growth Amid Store Network Optimization

Story Highlights
  • Li Ning achieved mid-single-digit first-quarter sell-through growth, led by stronger direct retail and solid e-commerce performance.
  • The company trimmed its China store network, with LI-NING and LI-NING YOUNG points of sale declining as it optimizes distribution.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Li Ning Posts Modest Q1 2026 Sell-Through Growth Amid Store Network Optimization

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An update from Li Ning Company ( (HK:2331) ) is now available.

Li Ning reported that retail sell-through for its LI-NING branded points of sale in China, excluding LI-NING YOUNG, grew by a mid-single-digit percentage year-on-year in the first quarter of 2026. Offline channels saw mid-single-digit growth, driven by low-teens gains in directly operated retail stores and a low-single-digit increase in franchised wholesale outlets, while e-commerce posted high-single-digit growth.

As of 31 March 2026, the number of LI-NING points of sale in China stood at 6,075, reflecting a modest net reduction of 16 locations since the start of the year as store rationalization in direct retail outweighed expansion in wholesale. The LI-NING YOUNG network shrank by 54 to 1,464 locations, underscoring a continued optimization of the store portfolio even as overall sell-through improves, and the company cautioned investors that the disclosed figures are unaudited operational data that may be adjusted.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$26.70 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

More about Li Ning Company

Li Ning Company Limited is a leading Chinese sportswear group focused on athletic apparel, footwear and related sporting goods. Listed in Hong Kong, it operates through a mix of directly operated retail stores, franchised wholesale outlets and e-commerce platforms, targeting mass-market and performance-oriented consumers under the LI-NING and LI-NING YOUNG brands.

Average Trading Volume: 23,005,384

Technical Sentiment Signal: Buy

Current Market Cap: HK$54.29B

For detailed information about 2331 stock, go to TipRanks’ Stock Analysis page.

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