Lesi Group Flags Sharp Profit Decline on Higher Costs and Lower Media Rebates

Lesi Group Limited ( (HK:2540) ) has provided an announcement.

Lesi Group Limited has warned investors that its net profit for the year ended 31 December 2025 is expected to fall sharply to no less than about RMB39 million, compared with roughly RMB73.2 million a year earlier. The board attributes this contraction mainly to lower gross profit caused by reduced rebate rates from media partners, alongside higher selling and marketing costs from expanding its sales team and increased general and administrative expenses tied to a new Beijing office and additional operations staff.

The figures are based on unaudited management accounts and remain subject to adjustment before the final annual results, which are scheduled for release on 27 March 2026. The profit warning underscores mounting cost pressures and less favourable terms with media partners, and the company has urged shareholders and potential investors to exercise caution when trading its shares ahead of the formal results announcement.

The most recent analyst rating on (HK:2540) stock is a Buy with a HK$1.00 price target. To see the full list of analyst forecasts on Lesi Group Limited stock, see the HK:2540 Stock Forecast page.

More about Lesi Group Limited

Lesi Group Limited is a Hong Kong-listed company incorporated in the Cayman Islands, operating through a group structure with subsidiaries. While the announcement does not specify its industry or core products, the company maintains a sizable sales, marketing and operations workforce, including a recently expanded sales and marketing department and new offices in Beijing, suggesting a growing, staff-intensive business.

Average Trading Volume: 130,263

Technical Sentiment Signal: Sell

Current Market Cap: HK$550M

For a thorough assessment of 2540 stock, go to TipRanks’ Stock Analysis page.