Lesi Group Doubles Revenue but Sees Profit Slide as Media Rebates Shrink

An update from Lesi Group Limited ( (HK:2540) ) is now available.

Lesi Group Limited reported a sharp top-line expansion for 2025, with revenue surging 127.3% year-on-year to RMB1.55 billion and total gross billing jumping 172.7% to RMB2.73 billion, driven by the recovery in the macro economy and structural shifts in China’s consumer market. Despite this scale-up, gross profit fell 16.9% and profit attributable to shareholders dropped 45.3%, as reduced industry media rebates and pricing concessions compressed margins and weighed on profitability.

Management said the Group is intensifying its focus on comprehensive marketing solutions for high-quality clients in fast-growing sectors, while investing in AI-driven creative automation, omnichannel measurement and immersive ad formats. By integrating generative AI into end-to-end campaign management and pursuing strategic partnerships to bolster technology and services, Lesi aims to defend and expand its position in China’s highly competitive mobile advertising market and improve the effectiveness and transparency of its offerings for advertisers.

The most recent analyst rating on (HK:2540) stock is a Buy with a HK$1.00 price target. To see the full list of analyst forecasts on Lesi Group Limited stock, see the HK:2540 Stock Forecast page.

More about Lesi Group Limited

Lesi Group Limited is a Cayman Islands-incorporated company listed in Hong Kong that operates in the mobile advertising and digital marketing industry. The Group acts as a distributor for major PRC technology media publishers, delivering mobile ads across 28 leading platforms, including short video, search, news, browser, app store, and social media channels to reach diverse mobile user segments.

Average Trading Volume: 112,558

Technical Sentiment Signal: Sell

Current Market Cap: HK$565M

Learn more about 2540 stock on TipRanks’ Stock Analysis page.