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Kurashiru Tightens Ad Spend and Hiring While Leveraging AI and New Food Campaigns

Story Highlights
  • Kurashiru will trim fourth-quarter advertising spend to protect full-year profit targets amid rising ad unit costs.
  • The company is using AI to curb hiring while scaling its successful CPG receipt campaigns and cautiously expanding into dining promotions.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Kurashiru Tightens Ad Spend and Hiring While Leveraging AI and New Food Campaigns

Meet Samuel – Your Personal Investing Prophet

dely inc. ( (JP:299A) ) just unveiled an announcement.

Kurashiru, Inc. has outlined its plan to slightly reduce fourth-quarter advertising expenses versus the third quarter, a shift from last year’s post-IPO pattern of aggressive year-end spending. With a full-year budget set from the start of the period and ad unit prices rising from January to March, management is prioritizing achievement of profit targets by tightening marketing outlays.

The company is also revising its headcount strategy to build a leaner organization, lowering overall hiring needs by using AI to boost productivity and partially replace incremental staffing, including a review of new graduate intake. On the growth side, Kurashiru reports strong repeat-purchase gains for CPG brands using its “Receipt Challenge with Cook & Share” campaign and sees this as a scalable tool, while cautiously testing chain restaurant promotions to reach new demographics and exploring higher-unit-price areas such as food delivery services.

The most recent analyst rating on (JP:299A) stock is a Buy with a Yen1020.00 price target. To see the full list of analyst forecasts on dely inc. stock, see the JP:299A Stock Forecast page.

More about dely inc.

Kurashiru, Inc. is a Japan-based digital media and services company listed on the TSE Growth market, operating in the food and consumer sector. The company focuses on services that connect consumers with cooking, food products, and brands, including promotional solutions for consumer packaged goods and dining-related businesses, targeting both end users and corporate clients.

Average Trading Volume: 358,123

Technical Sentiment Signal: Sell

Current Market Cap: Yen39.33B

Learn more about 299A stock on TipRanks’ Stock Analysis page.

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