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Kirkland’s Rebrands as The Brand House Collective

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Kirkland’s Rebrands as The Brand House Collective

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An update from Kirkland’s ( (KIRK) ) is now available.

On July 24, 2025, Kirkland’s, Inc. shareholders approved key amendments to declassify the Board of Directors and change the company’s name to The Brand House Collective, Inc., effective July 25, 2025. This change reflects a strategic rebranding, with the company set to trade under the new ticker symbol ‘TBHC’ starting July 29, 2025. Additionally, the company announced the grand opening of its first Bed Bath & Beyond Home store in Nashville on August 8, 2025, marking a significant step in its brand transformation. The reintroduction of the Bed Bath & Beyond brand aims to deliver on the mission of offering great brands for any budget, enhancing the company’s market presence.

The most recent analyst rating on (KIRK) stock is a Buy with a $7.00 price target. To see the full list of analyst forecasts on Kirkland’s stock, see the KIRK Stock Forecast page.

Spark’s Take on KIRK Stock

According to Spark, TipRanks’ AI Analyst, KIRK is a Neutral.

Kirkland’s overall stock score is driven by significant financial challenges, including declining revenues and high leverage, which are partially offset by proactive corporate restructuring efforts. Technical indicators provide a slight bullish outlook, though valuation concerns persist. The strategic leadership changes aim to address operational inefficiencies, but financial instability remains a critical risk.

To see Spark’s full report on KIRK stock, click here.

More about Kirkland’s

The Brand House Collective, Inc., formerly Kirkland’s Inc., is a multi-brand merchandising, supply chain, and retail operator managing a portfolio of iconic home and family brands, including Kirkland’s Home and Beyond Inc.’s Bed Bath & Beyond Home, Bed Bath & Beyond, buybuy Baby, and Overstock. The company operates more than 300 stores across 35 states and e-commerce sites, offering curated, high-quality product assortments for every room and budget.

Average Trading Volume: 297,752

Technical Sentiment Signal: Hold

Current Market Cap: $33.47M

Learn more about KIRK stock on TipRanks’ Stock Analysis page.

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