Jones Soda Co. Divests Cannabis Beverage Business to Focus on Core Offerings

Jones Soda ( (JSDA) ) has provided an announcement.

Jones Soda Co. has announced the sale of its cannabis beverage business, including all related assets under the Mary Jones brand, to MJ Reg Disrupters LLC. This divestiture aligns with Jones Soda’s strategy to streamline operations and concentrate on its core soda offerings, modern functional beverages, and emerging adult beverage category. The transaction, valued at three million dollars, includes a multi-year trademark licensing agreement, allowing MJ Reg to use the Mary Jones brand for THC-infused products. This move is expected to help Jones Soda sharpen its strategic priorities and accelerate investment in its primary beverage categories, while MJ Reg aims to expand the Mary Jones brand in the cannabis beverage market.

Spark’s Take on JSDA Stock

According to Spark, TipRanks’ AI Analyst, JSDA is a Neutral.

Jones Soda’s overall score is primarily affected by financial struggles and poor valuation metrics. The technical analysis reflects bearish sentiment, reinforcing the need for strategic improvements. Without recent earnings call insights or corporate events, the company’s prospects remain weak.

To see Spark’s full report on JSDA stock, click here.

More about Jones Soda

Jones Soda Co., headquartered in Seattle, Washington, is a craft beverage company known for its premium sodas and unique consumer engagement. The company markets and distributes its products under the Jones Soda and Jones Zero Sugar brands, as well as adult beverages under the Spiked Jones brand. Jones Soda is recognized for its bold flavors, photo-labeled bottles, and loyal customer base, with a focus on expanding its footprint in North America through innovation and brand engagement.

Average Trading Volume: 126,931

Technical Sentiment Signal: Sell

Current Market Cap: $21.51M

See more data about JSDA stock on TipRanks’ Stock Analysis page.