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An update from Jeffs’ Brands Ltd. ( (JFBR) ) is now available.
On December 18, 2025, Jeffs’ Brands Ltd agreed to sell 1,428,571 common shares of Fort Technology Inc. to an institutional investor for CAD 928,571, reducing its holding in the TSX Venture Exchange-listed company from 73.93% to about 66.53% but retaining a controlling stake; closing is expected within a week, subject to customary conditions. On December 23, 2025, Jeffs’ Brands announced a major corporate rebranding that will shift its strategic focus from e‑commerce to homeland security and advanced technologies, including a proposed name change to Nexera Technologies Ltd., supported by prior moves such as acquiring a controlling interest in Fort Technology, appointing new leadership, and rapidly building out KeepZone’s AI-driven security offerings through expanded distribution agreements and successful live pilots, signaling a significant repositioning for investors and other stakeholders.
More about Jeffs’ Brands Ltd.
Jeffs’ Brands Ltd is a data-driven e‑commerce company originally focused on selling products on Amazon Marketplace that is now expanding into the global homeland security and advanced technologies sector via its wholly owned subsidiary KeepZone AI Inc. Through recent distribution agreements with Israeli deep-tech firms such as Scanary Ltd. and Zorronet Ltd., the company aims to deliver AI-powered, multi-layered security ecosystems for high-traffic venues and critical infrastructure, leveraging its data expertise to tap into the growing homeland security market.
Average Trading Volume: 1,146,472
Technical Sentiment Signal: Sell
Current Market Cap: $21.06M
Find detailed analytics on JFBR stock on TipRanks’ Stock Analysis page.