Jeffs’ Brands’ KeepZone AI Showcases Checkpoint-Free Weapon Screening in Live Pilot at Pais Arena Jerusalem

Jeffs’ Brands Ltd. ( (JFBR) ) just unveiled an update.

On December 10–11, 2025, Jeffs’ Brands’ subsidiary KeepZone AI successfully conducted a live operational pilot of Scanary Ltd.’s next-generation concealed weapon detection system at the VIP entrance of Pais Arena Jerusalem during a high-profile concert event, screening more than 2,600 visitors under real-world, high-traffic conditions. The checkpoint-free system, integrated seamlessly into the arena’s existing security procedures without added staffing or process changes, demonstrated a high detection rate for prohibited items such as guns and pepper spray with low false positives, while allowing attendees to walk through naturally without stopping or removing belongings. The pilot, which included video analytics from Zorronet Ltd. and marked the first live operational demonstration of pepper spray detection with Scanary’s technology, underscores KeepZone’s emerging role as an integrator and operator of advanced AI security solutions and highlights Jeffs’ Brands’ strategic push beyond e-commerce into the homeland security sector, with potential implications for venue safety and crowd management at large-scale events.

More about Jeffs’ Brands Ltd.

Jeffs’ Brands Ltd. is a data-driven e-commerce company active on the Amazon Marketplace that has recently begun expanding into the global homeland security sector via its wholly owned subsidiary KeepZone AI Inc. Through a definitive distribution agreement with security technology firm Scanary Ltd. signed in December 2025, the company aims to build comprehensive, multi-layered AI-driven security ecosystems for critical infrastructure, leveraging its data-focused expertise to tap into the growing homeland security market.

Average Trading Volume: 1,159,581

Technical Sentiment Signal: Sell

Current Market Cap: $23.77M

For an in-depth examination of JFBR stock, go to TipRanks’ Overview page.