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ITV plc ( (GB:ITV) ) has provided an update.
ITV reported flat group revenue and a 1% rise in external revenue for the first quarter of 2026, as growth in ITV Studios and digital operations offset weaker linear advertising. Studios revenue rose 4%, driven by 8% external sales growth to global streamers, while internal revenue fell due to planned reductions in soaps and daytime output linked to earlier scheduling and production changes.
Media & Entertainment revenue declined 2%, but digital advertising rose 14% on record viewing for streaming platform ITVX, with total digital revenue up 12% and streaming hours up 13%. ITV confirmed it remains in active talks with Sky over a potential sale of the M&E business and said it is on track to meet full-year guidance, supported by expectations of stronger advertising demand around the men’s football World Cup and continued digital-led growth.
The most recent analyst rating on (GB:ITV) stock is a Buy with a £104.00 price target. To see the full list of analyst forecasts on ITV plc stock, see the GB:ITV Stock Forecast page.
Spark’s Take on ITV Stock
According to Spark, TipRanks’ AI Analyst, ITV is a Neutral.
The score is driven primarily by uneven financial performance—strong revenue rebound but materially weaker margins and cash flow—partly offset by an improved leverage profile. Technically, the stock shows a modest uptrend with neutral momentum. Valuation is supportive via a mid-range P/E and high dividend yield. Earnings-call commentary is cautiously positive on Studios/digital growth and cost discipline, but tempered by continued linear advertising pressure, margin mix headwinds, softer cash conversion, and strategic uncertainty around the M&E discussions.
To see Spark’s full report on ITV stock, click here.
More about ITV plc
ITV plc is a UK-based media and entertainment company operating free-to-air television channels, the ITV Studios production arm and digital platforms including streaming service ITVX and ad-tech platform Planet V. It generates revenue from television advertising, digital advertising, content production and licensing, with a strong presence in both domestic broadcasting and international content sales.
Average Trading Volume: 12,183,628
Technical Sentiment Signal: Strong Buy
Current Market Cap: £2.95B
For an in-depth examination of ITV stock, go to TipRanks’ Overview page.