Ionik Expands Marketing Tech with Nimble5 Acquisition

PopReach Corporation (TSE:INIK) has released an update.

PopReach Corporation, operating as Ionik, has strategically expanded its marketing technology capabilities with the acquisition of Nimble5, a performance marketing firm, for roughly US$33.7 million. The deal, which includes a mix of cash, debt, and stock, aims to accelerate Ionik’s growth and enhance its first-party data and omnichannel user acquisition. The acquisition is financed through Ionik’s existing resources, reflecting confidence from its lenders in the company’s business model and trajectory.

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