i-mobile Maintains Strong Hometown Tax Donations and Launches Prepaid Service Amid System Changes

An announcement from i-mobile Co., Ltd. ( (JP:6535) ) is now available.

i-mobile reported that, despite the October 2025 revision to Japan’s hometown tax donation system, donation volumes on its main Furunavi platform have remained firm and above year-earlier levels, with the impact of restrictions on high-income donors so far within expectations. The company plans to cut point-related expenses while continuing strategic investment in marketing, app and UX/UI improvements, and proprietary services to reinforce Furunavi’s value and respond flexibly to competitive conditions.

i-mobile detailed that first-quarter promotion costs rose year on year due to heavier TV, web, and point-based campaign spending in response to demand fluctuations after the rule change. It also highlighted the December 2025 launch of “Furunavi Money,” a prepaid payment service recorded as deposits on its balance sheet, which is already usable across key services and is intended to deepen user engagement, enhance convenience, and strengthen its competitive edge as the hometown tax market expands.

The most recent analyst rating on (JP:6535) stock is a Buy with a Yen581.00 price target. To see the full list of analyst forecasts on i-mobile Co., Ltd. stock, see the JP:6535 Stock Forecast page.

More about i-mobile Co., Ltd.

i-mobile Co., Ltd. is a Japan-based marketing company focused on the hometown tax donation business, operating the Furunavi platform and related services. Leveraging its strong user base, the company also offers ancillary digital services including travel reservations and proprietary payment solutions to capture growth in the expanding hometown tax market.

Average Trading Volume: 230,969

Technical Sentiment Signal: Buy

Current Market Cap: Yen29.71B

Learn more about 6535 stock on TipRanks’ Stock Analysis page.