Husqvarna Becomes Title Partner of British Masters, Deepens DP World Tour Ties

Husqvarna AB ( ($SE:HUSQ.B) ) just unveiled an announcement.

Husqvarna has signed a multi-year deal to become Title Partner of the British Masters on the DP World Tour from 2026, extending its presence in professional golf and positioning its robotic lawnmowing technology at one of the sport’s most prestigious events. The 2026 Husqvarna British Masters will be held at The Belfry’s Brabazon Course with six-time major winner and Husqvarna brand ambassador Sir Nick Faldo as host, while the company also becomes the official robotic mowing partner of the DP World Tour and an official marketing and tournament partner across several key European events. Building on a successful 2025 collaboration and the recent use of Husqvarna CEORA robotic mowers to maintain all 18 fairways at the AIG Women’s Open in Wales, the partnership is designed to showcase Husqvarna’s commercial robotic solutions, deepen relationships with greenkeepers and course managers, and reinforce the brand’s credentials in automated, precision turf management on top-tier tournament courses.

The most recent analyst rating on ($SE:HUSQ.B) stock is a Hold with a SEK43.00 price target. To see the full list of analyst forecasts on Husqvarna AB stock, see the SE:HUSQ.B Stock Forecast page.

More about Husqvarna AB

Husqvarna Group is a Stockholm-headquartered global leader in innovative equipment for managing forests, parks and gardens, as well as diamond tools and machinery for the construction industry. Its portfolio ranges from robotic lawnmowers to chainsaws, watering systems and power cutters, sold primarily under the Husqvarna and Gardena brands in more than 100 countries. Founded in 1689, the company employs around 12,300 people worldwide and generated SEK 48.4 billion in net sales in 2024.

Average Trading Volume: 1,049,909

Technical Sentiment Signal: Sell

Current Market Cap: SEK26.88B

For a thorough assessment of HUSQ.B stock, go to TipRanks’ Stock Analysis page.