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HUGO BOSS AG Reports Stable Earnings Amid Challenges

HUGO BOSS AG Reports Stable Earnings Amid Challenges

HUGO BOSS AG Sponsored ADR ( (BOSSY) ) has released its Q2 earnings. Here is a breakdown of the information HUGO BOSS AG Sponsored ADR presented to its investors.

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HUGO BOSS AG, a leading global fashion company specializing in high-quality menswear and womenswear, operates in the apparel and luxury goods sector, with a strong emphasis on brand relevance and sustainability. In the first half of 2025, HUGO BOSS reported stable currency-adjusted revenues compared to the previous year, despite a slight decline in reported sales due to unfavorable currency developments. The company’s EBIT increased by 2%, driven by cost efficiency measures, while net income rose by 9%. Key performance highlights include a 1% increase in BOSS Menswear sales, a 5% growth in digital sales, and a 1% rise in EMEA and Americas revenues, offset by a 7% decline in Asia/Pacific sales. HUGO BOSS continues to focus on operational excellence and cost efficiency, aiming to support top-line development and improve profitability amid ongoing macroeconomic uncertainties. The company maintains its sales and profit outlook for 2025, expecting group sales to remain in line with the previous year and EBIT to increase by 5% to 22%.

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