Herc Holdings Grants Retention Awards to COO

Herc Holdings ( (HRI) ) has shared an update.

On May 15, 2025, Herc Holdings Inc. granted special retention equity awards to its Chief Operating Officer, Aaron D. Birnbaum. The awards, valued at $1 million, were split equally between restricted stock units (RSUs) and performance stock units (PSUs), with specific vesting schedules and performance criteria tied to Average ROIC and REBITDA margin.

The most recent analyst rating on (HRI) stock is a Hold with a $155.00 price target. To see the full list of analyst forecasts on Herc Holdings stock, see the HRI Stock Forecast page.

Spark’s Take on HRI Stock

According to Spark, TipRanks’ AI Analyst, HRI is a Neutral.

Herc Holdings presents a mixed investment outlook. The company benefits from strong revenue growth and strategic acquisitions, but faces profitability pressures and liquidity challenges. Technical indicators suggest potential downward momentum, while high valuation poses additional risks. Recent corporate actions are promising for long-term growth, but integration and financing risks should be monitored.

To see Spark’s full report on HRI stock, click here.

More about Herc Holdings

Average Trading Volume: 638,799

Technical Sentiment Signal: Hold

Current Market Cap: $3.83B

For an in-depth examination of HRI stock, go to TipRanks’ Stock Analysis page.