TipRanks Cyber Monday Sale
- Claim 60% off TipRanks Premium for data-backed insights and research tools you need to invest with confidence.
- Subscribe to TipRanks' Smart Investor Picks and see our data in action through our high-performing model portfolio - now also 60% off
Herc Holdings ( (HRI) ) has issued an update.
On November 19, 2025, Herc Holdings Inc. announced that Aaron Birnbaum, who has been the Chief Operating Officer since 2020, will become the company’s President effective January 1, 2026, while retaining his current responsibilities. Larry Silber will continue as the Chief Executive Officer. Birnbaum’s compensation package includes a base salary of $775,000, a target annual incentive cash bonus, and a long-term equity incentive. Additionally, Patrick S. Shannon and John A. Olin were elected as independent directors to the Board, effective January 1, 2026, and will serve on the Audit Committee. Both will participate in the non-employee director compensation program and enter into Indemnification Agreements with the company.
The most recent analyst rating on (HRI) stock is a Hold with a $137.00 price target. To see the full list of analyst forecasts on Herc Holdings stock, see the HRI Stock Forecast page.
Spark’s Take on HRI Stock
According to Spark, TipRanks’ AI Analyst, HRI is a Neutral.
Herc Holdings’ overall stock score is primarily influenced by its strong revenue growth and successful acquisition integration. However, significant challenges in profitability, cash flow management, and valuation concerns weigh heavily on the score. The technical analysis suggests neutral momentum, while the earnings call provides a positive outlook on strategic initiatives.
To see Spark’s full report on HRI stock, click here.
More about Herc Holdings
Average Trading Volume: 464,895
Technical Sentiment Signal: Hold
Current Market Cap: $4.4B
Learn more about HRI stock on TipRanks’ Stock Analysis page.