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D-Market ( (HEPS) ) has provided an announcement.
On January 30, 2026, Hepsiburada reported senior leadership and boardroom changes, reflecting an internal realignment of responsibilities as the company continues to develop its e-commerce and fintech ecosystem. Esra Beyzadeoğlu will step down as Chief Customer Experience and People Officer effective January 31, 2026, with the human resources function moving directly under the CEO’s office and her duties redistributed within the company, signaling a streamlined management structure. Separately, on January 27, 2026, the board accepted the resignation of Erman Kalkandelen as a director representing TurkCommerce B.V., following that shareholder’s exit from the company’s ownership, marking a change in its shareholder-backed board representation while day-to-day operations remain under existing executive leadership.
The most recent analyst rating on (HEPS) stock is a Hold with a $3.00 price target. To see the full list of analyst forecasts on D-Market stock, see the HEPS Stock Forecast page.
Spark’s Take on HEPS Stock
According to Spark, TipRanks’ AI Analyst, HEPS is a Neutral.
The overall stock score of 52 reflects a mix of positive technical momentum and ongoing financial challenges. The strong market momentum is a significant positive factor, but the company’s financial performance, particularly its high leverage and negative profitability, poses substantial risks. The absence of valuation metrics adds uncertainty to the stock’s assessment.
To see Spark’s full report on HEPS stock, click here.
More about D-Market
D-MARKET Electronic Services & Trading, known as Hepsiburada, is a leading e-commerce technology platform in Türkiye operating a hybrid model that combines first-party direct sales and a third-party marketplace. Beyond online retail, it runs an extensive ecosystem that includes last-mile delivery, fulfillment, advertising, cross-border sales, payment and affordability solutions, underpinned by its integrated fintech platform Hepsipay, which offers digital wallets, loans, BNPL and one-click checkout. Founded in 2000, the company also has a strong social focus, notably its ‘Technology Empowerment for Women Entrepreneurs’ program launched in 2017 to support female entrepreneurs across Türkiye.
Average Trading Volume: 333,489
Technical Sentiment Signal: Strong Buy
Current Market Cap: $915.9M
See more insights into HEPS stock on TipRanks’ Stock Analysis page.