D-Market Electronic Services & Trading ( (HEPS) ) has released its Q4 earnings. Here is a breakdown of the information D-Market Electronic Services & Trading presented to its investors.
D-Market Electronic Services & Trading, operating under the brand name Hepsiburada, is a prominent Turkish e-commerce platform known for its extensive online marketplace and innovative logistics solutions. The company recently released its financial results for the fourth quarter and full year of 2024, highlighting its performance amidst challenging economic conditions.
In the latest earnings report, Hepsiburada showcased a revenue increase of 6.4% for the fourth quarter and 11.1% for the full year, despite a decrease in the number of orders. The company’s gross merchandise value (GMV) saw a modest rise of 1.9% in the fourth quarter, with a more significant annual increase of 12.1%. Notably, the company’s EBITDA surged by 283.5% in the fourth quarter, reflecting improved profitability.
Key financial metrics from the report indicate a strategic shift towards marketplace operations, with Marketplace GMV accounting for 69.5% of total GMV in the fourth quarter. The company’s active customer base grew by 2.0%, while its loyalty program, Hepsiburada Premium, expanded to 3.7 million members. Despite these gains, the company reported a net loss of TRY 669.1 million for the fourth quarter, although this was an improvement from the previous year’s loss.
Looking ahead, Hepsiburada’s management remains focused on leveraging its logistics and fintech capabilities to drive growth. The recent acquisition of a controlling stake by Kaspi.kz is expected to create new value opportunities, as the company aims to enhance its digital ecosystem and expand its service offerings.
Overall, Hepsiburada continues to navigate a complex economic landscape, with a strategic emphasis on marketplace growth and customer loyalty as key drivers for future success.