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The latest announcement is out from Hemnet Group AB ( (SE:HEM) ).
Hemnet has reported preliminary figures for February 2026, showing net sales of SEK 87.9 million, down 22 percent year-on-year, as listing activity on its platform weakened. Published listings fell 30 percent to 8,700 and paid listings dropped 41 percent to 7,400, underscoring a softer housing market and the impact of the company’s transition to a new pricing model.
Despite the decline in headline sales and volumes, Hemnet highlighted early promising results from its new ‘Sell First, Pay Later’ model launched in Stockholm County on 2 February. Listings growth in Stockholm outperformed the rest of Sweden by more than 20 percentage points, with around half of eligible sellers choosing the new option and initial sell-through rates just below 20 percent, suggesting the model is encouraging more listings without hurting listing quality.
The company has already expanded ‘Sell First, Pay Later’ to Västra Götaland County in March and plans a nationwide rollout by the end of the month. Hemnet will continue providing monthly net sales updates alongside its regular quarterly reports in 2026, aiming to give investors and market participants greater visibility into the operational impact of the new model and evolving housing market conditions.
The most recent analyst rating on (SE:HEM) stock is a Hold with a SEK134.00 price target. To see the full list of analyst forecasts on Hemnet Group AB stock, see the SE:HEM Stock Forecast page.
More about Hemnet Group AB
Hemnet Group AB operates Sweden’s leading digital property platform, connecting home buyers, sellers and real estate agents across the country. Founded in 1998 as an industry initiative, it has evolved into a central marketplace offering listings, data-driven insights and housing inspiration, with a focus on improving transparency and mobility in the Swedish housing market. The company is listed on Nasdaq Stockholm under the ticker HEM.
Average Trading Volume: 512,310
Technical Sentiment Signal: Sell
Current Market Cap: SEK11.73B
For an in-depth examination of HEM stock, go to TipRanks’ Overview page.