Hemnet Cushions Q1 Slump With Higher Revenue Per Listing and ‘Sell First, Pay Later’ Push

An announcement from Hemnet Group AB ( (SE:HEM) ) is now available.

Hemnet reported a sharp decline in first-quarter 2026 financials, with net sales down 24.7 percent to SEK 247.2 million and EBITDA down 43.3 percent, hit by fewer listings in a hesitant housing market and a new revenue-recognition model. Despite this, average revenue per paid listing rose 12.2 percent to SEK 9,109, driven by strong uptake of value-added services and the rollout of its ‘Sell first, pay later’ listing option.

The ‘Sell first, pay later’ model, now available nationwide, delays revenue recognition until a home is sold but is boosting listing activity and conversion to premium products, positioning Hemnet for higher volumes as the market recovers. The company also expanded its platform to map Sweden’s entire housing stock, advanced new AI features, and deepened agent partnerships, including growth in new construction revenues, reinforcing its role as Sweden’s dominant, data-rich property marketplace as early signs of market recovery emerge.

The most recent analyst rating on (SE:HEM) stock is a Hold with a SEK145.00 price target. To see the full list of analyst forecasts on Hemnet Group AB stock, see the SE:HEM Stock Forecast page.

More about Hemnet Group AB

Hemnet Group AB operates Sweden’s leading online property portal, connecting home sellers, buyers, and real estate agents across the country. The company generates revenue primarily from paid residential listings and value-added services, while also serving a B2B segment that includes new construction developers and branded agent partnerships.

Average Trading Volume: 466,257

Technical Sentiment Signal: Sell

Current Market Cap: SEK10.75B

For an in-depth examination of HEM stock, go to TipRanks’ Overview page.