Helens International Reshapes Board as CFO Yu Zhen Retires and VP Lei Xing Returns as Executive Director

Helens International Holdings Company Limited ( (HK:9869) ) just unveiled an update.

Helens International Holdings announced that executive director Yu Zhen will retire from the board at the 14 May 2026 annual general meeting to concentrate on other business pursuits, though she will remain as the company’s chief financial officer and cease serving as an authorised representative under Hong Kong listing rules. The board has nominated senior vice president Lei Xing, who oversees the group’s sales and marketing and previously sat on the board, to be elected as executive director at the AGM under a three‑year service agreement, signaling continuity in leadership and commercial strategy despite the boardroom reshuffle.

Lei, a software engineering graduate of Wuhan University, joined the group in 2018, has held key marketing roles in the Helen’s bar business, and is deemed interested in a small equity stake via a trust, aligning her interests with shareholders. The proposed change maintains financial management stability while elevating a seasoned internal executive with direct operational and marketing experience, which may support execution of the company’s growth plans and reassure investors about governance continuity.

More about Helens International Holdings Company Limited

Helens International Holdings Company Limited operates a bar and leisure business, primarily through its Helen’s branded venues, with a focus on younger consumers in mainland China. The group is listed in both Hong Kong and Singapore and has been expanding its presence as a social drinking destination in urban markets.

Average Trading Volume: 609,109

Technical Sentiment Signal: Sell

Current Market Cap: HK$1.43B

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