Helens flags profit rebound for 2025 despite revenue slide

An update from Helens International Holdings Company Limited ( (HK:9869) ) is now available.

Helens International Holdings has warned that its 2025 revenue will decline to about RMB520 million to RMB570 million from RMB752 million in 2024, mainly because it operated fewer self-run bars and saw weaker same-store performance amid a volatile market environment. Despite the top-line contraction, the group expects to swing to a net profit attributable to shareholders of RMB15 million to RMB45 million and to post slightly higher adjusted net profit, as lower asset impairments, reduced bar-closure losses, ongoing bar optimisation and cost cuts offset foreign-exchange losses.

Management attributes the earnings turnaround to operational improvements such as new bar openings, iterations in existing markets, rent and labour savings, and strengthened supply chain capabilities. The company also highlighted its use of adjusted net profit, which strips out non-operational and non-recurring items, as a supplemental metric for assessing underlying performance, although it cautioned that the measure is non-standard and may not be directly comparable with peers.

The most recent analyst rating on (HK:9869) stock is a Hold with a HK$0.90 price target. To see the full list of analyst forecasts on Helens International Holdings Company Limited stock, see the HK:9869 Stock Forecast page.

More about Helens International Holdings Company Limited

Helens International Holdings Company Limited operates a bar chain business, focusing on self-operated bars that target mass-market consumers in China. The group’s operations are sensitive to market conditions, store count changes, and cost structures such as rent, labour, and supply chain management, which directly influence its revenue and profitability profile.

Average Trading Volume: 486,088

Technical Sentiment Signal: Sell

Current Market Cap: HK$1.08B

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