Harley-Davidson ( (HOG) ) has released its Q4 earnings. Here is a breakdown of the information Harley-Davidson presented to its investors.
Harley-Davidson, Inc. is a leading manufacturer of motorcycles, renowned for its distinctive, customizable bikes and lifestyle products, and also offers financial services through Harley-Davidson Financial Services and electric motorcycles via LiveWire Group, Inc. Despite facing cyclical challenges in 2024, Harley-Davidson launched new models that bolstered its market share in the U.S. Touring segment to 74.5% while delivering a diluted earnings per share (EPS) of $3.44 for the year. The company’s financial performance highlighted a 35% drop in fourth-quarter revenue, with global motorcycle shipments down 53% year-over-year, yet the North American market showed resilience with Touring, Trike, and CVO sales up over 8%. The financial services arm, HDFS, saw a 6% rise in operating income for the year, although LiveWire experienced a decrease in revenue due to lower electric motorcycle sales. Harley-Davidson’s management remains cautiously optimistic for 2025, projecting flat to a slight decline in revenue and earnings, while continuing to enhance its strategic positioning and capital investments.